NewzVille Desk
Towards empowering India’s AVGC-XR ecosystem ( i.e Animation, Visual Effects, Gaming, Comics and Extended Reality), the Ministry of Information and Broadcasting, in collaboration with FICCI and CII, has unveiled the Indian Institute of Creative Technology (IICT), a National Centre of Excellence dedicated exclusively to the AVGC-XR sector.
The occasion was graced by the Union Minister for Information and Broadcasting, Ashwini Vaishnaw, who flagged off these strategic associations.
He emphasized India’s potential to become a global leader in media and entertainment, stating that IICT is on track to evolve into a premier institution in its field, much like how IITs and IIMs have become benchmarks in technology and management education.
The Union Minister informed that IICT will follow the same template as the IITs and IIMs in India to transform itself into a massive world-class education and training hub for students who aspire to be professionals in the AVGC-XR sector.
“We have started an initiative which is completely novel in the world of film and entertainment. This (initiative) follows the vision of our Prime Minister that India can take the global lead in the world in the media and entertainment sector,” said the Minister.
Some companies who have extended their hands for long-term collaborations are JioStar, Adobe, Google & YouTube, Meta, Wacom, Microsoft and NVIDIA.
The industry leaders who were present in this ceremony included Richard Kerris, (VP & GM, Media & Entertainment, Nvidia), Sanjog Gupta (CEO, Sports & Live Experiences, Jio Star), Mala Sharma (VP & GM – Education, Adobe), Preeti Lobana (Country Head & VP, Google India), Rajiv Malik (Senior Director, WACOM), Sandeep Bandibekar (Head of Sales, State Govt. & Healthcare), Sandeep Bandivdekar (Director, Mainstream Services Partners, Microsoft) and Sunil Abraham (Director, Public policy, Meta).
During the session, representatives from IICT and leading industry partners came together to exchange Letters of Intent (LoIs), marking the launch of long-term collaborative efforts aimed at advancing the AVGC-XR ecosystem in India. The signings involved prominent global industry leaders including Jiostar, Adobe, Google, YouTube, and Meta.
These alliances are designed to boost education, R&D and innovation across animation, visual effects, gaming, comics, film, and extended reality. The goal is to replicate India’s successful IT model within the creative and digital media space, developing a sustainable ecosystem for future growth.
Union Minister of State for Information and Broadcasting, Dr. L. Murugan; Secretary, Ministry of I&B, Sanjay Jaju; and Principal Director General, Press Information Bureau, Dhirendra Ojha were also present at the exchange of agreements.
