New Delhi || 23-11-2024 The Ministry of Ayush held a press conference on 22 November at the National Media Center, New Delhi, where the Union Minister of State Prataprao Ganpatrao Jadhav briefed the media on the significant strides made under the Campaign ‘Desh Ka Prakriti Parikshan Abhiyan’.
The Campaign launched by the Prime Minister Narendra Modi on 29 October 2024, in the ocassion of the 9th Ayurveda Day celebrations.
Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush and Vaidya Jayant Deopujari, Chairman, National Commission for Indian System of Medicine (NCISM) were also present during the briefing.
Thanking PM Modi Minister Jadhav said, “I express my heartfelt gratitude to Hon’ble Prime Minister Shri Narendra Modi ji for launching Desh Ka Prakriti Parikshan Abhiyan and making it a national movement. I commend the incredible efforts of our volunteers and team, and I am confident this campaign will bring transformative health outcomes for India”.
The concept of Prakriti described in Ayurveda is also scientifically proven based on the science of genomics and the two decades of research undertaken by the Council of Scientific & Industrial Research (CSIR). The campaign, a nationwide health awareness initiative, is spearheaded by more than 4,70,000 dedicated volunteers and aims to revolutionize healthcare awareness across India.
Expressing his happiness over the development Minister Jadhav said “This initiative brings Ayurveda closer to every household, empowering citizens to understand their unique Prakriti and adopt personalized, preventive health practices”.
‘Desh Ka Prakriti Parikshan Abhiyan’, led by the Ministry of Ayush (MoA) and managed by the National Commission for Indian System of Medicine (NCISM), focuses on identifying an individual’s unique mind-body constitution, or Prakriti, based on Ayurvedic principles of Vata, Pitta, and Kapha doshas. This knowledge empowers participants to adapt their lifestyles, diets, and exercise routines for better health and disease prevention.
Highlighting the benefits, Jadhav said, “Understanding one’s Prakriti and following the lifestyle advisory based on one’s Prakriti may help in enhancing physical and mental health, and may also help in the prevention of various diseases including non-communicable diseases (NCDs). This approach aligns with modern P5 medicine principles—predictive, preventive, personalised, participatory, and precision medicine.”
Answering a query Minister Prataprao Jadhav said that initially the ‘Prakriti Parikshan’ will be done on above 18 years of age.
Further, while responding to media queries, Vaidya Rajesh Kotecha said, “Understanding one’s Prakriti is a gateway to personalised and preventive healthcare. NCISM, under the Ministry of Ayush, is playing a pivotal role in driving this campaign to every household, ensuring its success through dedicated efforts and innovative strategies.”
While talking about the encouraging response of the volunteers and stakeholders of the campaign, Vaidya Jayant Deopujari said, “The enthusiasm of our volunteers is truly inspiring, and their dedication fuels our hope for setting multiple Guinness World Records. Together, we are committed to making this campaign a resounding success and a milestone in India’s health awareness journey.”
As briefed by the Ministry, The campaign aims to set several Guinness World Records, including:
-The largest online photo album of Prakriti certificates.
-The most pledges for a health campaign.
-The largest video album sharing health campaign messages.
The Minister reaffirmed the government’s commitment to integrating traditional wisdom with modern health practices, making Ayurveda a cornerstone of preventive healthcare. Citizens are encouraged to participate actively and embrace Ayurveda as a way of life for improved well-being.
This campaign marks a significant step in promoting holistic health, fostering a healthier society and realising the vision of ‘Ayurveda Innovations for Global Health’.
