New Delhi || 29-10-2024 The Festival season approaching. So Bureau of Indian Standards (BIS) urges consumers to adopt a more thoughtful approach to gold and silver buying that is backed by the enduring trust of Hallmark.
Traditionally, Dhanteras marks the time when families invest in gold, a symbol of good fortune, wealth, and future security. BIS has been instrumental in driving this transformation, encouraging consumers to make informed purchases by promoting the importance of hallmarked gold and silver jewellery.
Hallmarking in gold jewellery comprises of 3 markings; namely the BIS Standard Mark, Purity of Gold in carats & fineness; and 6-digit Alphanumeric HUID code. HUID – Hallmarking unique ID is a unique 6-digit alphanumeric code which is marked on each gold jewellery article.
Pramod Kumar Tiwari, Director General, BIS said “We are committed to safeguarding consumers’ gold investments during Dhanteras and beyond with BIS HUID based Hallmark. With BIS Hallmark and the easy-to-use BIS CARE App, consumers can be assured of the authenticity of their jewellery purchases.”
Consumers are also empowered now to verify the authenticity of HUID on Hallmarked gold jewellery by using the ‘Verify HUID’ icon on the BIS Care App.
The hallmarking charges for gold jewellery are Rs 45/- per article, excluding taxes. Consumers can get their Hallmarked jewellery tested at any of the BIS recognized Assaying and Hallmarking Centres (AHCs) after paying testing charges of Rs. 200/-.
So Buy your jewellery original on Dhanteras.
