NewzVille Network
The Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry and The Estée Lauder Companies Inc. (ELC) have signed a Memorandum of Understanding (MoU) to encourage innovation and entrepreneurship in India’s rapidly growing beauty and personal care industry.
The MoU was signed by Director, DPIIT, Dr. Sumeet Jarangal, and General Manager, The Estée Lauder Companies India, Rohan Vaziralli, in the presence of senior officials from both organizations.
This partnership aims to strengthen India’s startup ecosystem and provide emerging beauty brands with essential resources and support.
This collaboration will integrate Startup India’s national platform with ELC’s flagship entrepreneurial program, BEAUTY&YOU India. The initiative will provide startups with funding, mentorship, industry insights, and access to a global network of beauty experts.
Additionally, ELC announced an expansion of BEAUTY&YOU India, introducing a new category dedicated to supporting women-founded startups.
Speaking on the occasion, Joint Secretary, DPIIT, Sanjiv, said, “India’s beauty industry is undergoing a major transformation, and collaborations like this play a pivotal role in fostering innovation and entrepreneurship. We are excited to work with The Estée Lauder Companies to create new opportunities for emerging beauty brands in India.”
General Manager, The Estée Lauder Companies India, Rohan Vaziralli, added, “Through BEAUTY&YOU India, ELC has established a record of supporting founders and innovations that are shaping the future of beauty in India. We are proud to add a dedicated category for female-founded startups, which reflects our longstanding mission to promote women’s advancement and leadership in our business, industry, and communities in India.”
The Estée Lauder Companies is the leading prestige beauty company in India. Over the past 20 years, ELC has launched 14 brands locally, across makeup, skin care, hair care, and fragrance. ELC is committed to supporting rising brands, businesses, and talent in India through innovative programs and its strategic investment in Mountain Valley Springs India Private Limited, the company that owns Forest Essentials, the India-based luxury Ayurvedic brand.
Launched in 2022, BEAUTY&YOU India actively supports India-focused beauty innovators with grants, mentorship, and industry access tailored to every stage of entrepreneurship. This program, which has attracted more than 1,500 applicants from more than 150 cities, has invested in grants to help foster a diverse community of entrepreneurs, promoting innovation and supporting women-led businesses.
