NewzVille Desk
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce and Industry, Government of India, facilitated the trial export of 1.5 metric tonnes (MT) of kiwi from Ziro, Arunachal Pradesh, to Dubai, United Arab Emirates (UAE).
The consignment successfully reached Dubai and was showcased at LuLu Hypermarket, Al Qusais. The initiative marks a step towards assessing the fruit’s potential in international markets.
The initiative, undertaken under the Ministry of Development of North Eastern Region (MDoNER), seeks to promote and strengthen Arunachal Pradesh’s kiwi sector under the branding initiative “Kiwi: USP of Arunachal Pradesh”.
Implemented in collaboration with the Department of Trade & Commerce and the Department of Horticulture, Government of Arunachal Pradesh, the initiative aims to introduce the state’s kiwis to international markets, assess consumer response and develop stronger market linkages to expand export opportunities for local growers.
Arunachal Pradesh’s high-altitude growing conditions and natural environment support the cultivation of kiwi with distinctive fruit quality and flavour.
The state’s produce offers potential in premium domestic markets, export promotion and value-added products.
The major varieties grown in the region include Hayward, Monty, Allison and Bruno, with the Hayward variety showing good demand in international markets.
The initiative also seeks to connect local kiwi growers with potential overseas markets, creating additional sales channels and opportunities for improved farmer returns through future shipments.
The flag-off ceremony was attended by the Minister of Agriculture & Allied Departments, Government of Arunachal Pradesh, Gabriel D. Wangsu, the MLA-cum-Advisor to the Minister of Trade & Commerce, Dr. Mohesh Chai and ther dignitaries
