NwzVille Desk
18 metric tonnes of four varieties of NPOP-certified ethnic rice from Tripura was flagged off on 2 September 2026 for export to Austria and the Netherlands, facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA).
The consignment was flagged off by the Agriculture Minister, Government of Tripura, Ratan Lal Nath, along with Chairman, APEDA, Abhishek Dev, and Secretary, Department of Agriculture and Farmers Welfare, Government of Tripura, Apurba Roy.
The ceremony was also graced by Dr. Saswati Bose, Secretary, APEDA; Tanushri Bhattacharya, GM, NABARD; Phanibhusan Jamatia, Director of Agriculture; and Rajib Debbarma, Mission Director, TSOFDA, along with officials from APEDA, representatives of the exporter and logistics partners, and progressive rice farmers from the region.
The export marks a significant step towards creating new market opportunities for local farmers and strengthening Tripura’s integration with international markets through organised and export-oriented production.
The consignment of NPOP-certified ethnic rice comprises four varieties: Aromatic Kali Khasa Rice, Aromatic Harinarayan Rice, Biron Rice (white sticky rice) and Maimi Hanga Rice (Black Rice).
The rice has been aggregated from Farmer Producer Companies (FPCs) of Tripura supported by the Tripura State Organic Farming Development Agency (TSOFDA) and is being exported by M/s Pratithi Organic Foods, Sonepat, a leading exporter of Indian organic agri-products worldwide.
The initiative provides an avenue for local producers and FPCs to connect with international markets and strengthens the State’s participation in the growing global demand for certified organic products. The export opportunity is expected to enable participating farmers to achieve up to 40% higher price realisation compared with the domestic market, providing a significant economic incentive for farmers to participate in organised and export-oriented production.
