NewzVille Desk
World Cup’s hottest souvenir isn’t for sale. For this year’s must-have World Cup souvenir costs nothing. At stadiums across the tournament, fans are lining up for over an hour for ‘fan bands’. These free, customizable charm bracelets have already been claimed more than 700,000 times.
Each host city gets its own charms, with new designs rolling out for the knockout rounds. Fans are skipping pricey merchandise stands just to get one.
It’s a shift in sports marketing – subtle branding, no logos plastered on stadiums renamed for these games alone.
A marketing giveaway fans actually want to keep – some memorabilia for fans to take home, whether the team they support, takes the world cup or not.
