NewzVille Desk
The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), today unveiled RISA – Timeless Tribal, a dedicated premium brand for tribal textiles, embroideries and handicrafts, and inaugurated the exclusive RISA Store at Gallery No. 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi.
The RISA initiative has been conceptualized to create a distinct brand identity for tribal products, strengthen market linkages for tribal artisans, facilitate design development and product diversification, and promote tribal heritage in premium domestic and international markets.
The RISA Store was inaugurated by Ranjana Chopra, IAS, Secretary, Ministry of Tribal Affairs, in the presence of M. Rajamurugan, MD, TRIFED, Sunil Sethi, Chairman, Fashion Design Council of India (FDCI), noted fashion designer Anju Modi, representatives of design institutions, artisans, industry stakeholders, other renowned fashion designers and officials of the Ministry and TRIFED.
