NewzVille Desk
The Union Minister for Development of North Eastern Region (MDoNER), Jyotiraditya M. Scindia and Chief Minister of Assam, today launched Mission “Senehjori” – Assam Muga Silk USP, a comprehensive cluster-based initiative aimed at transforming Assam’s unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.
The MDoNER in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/organizations, the Mission seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.
Muga silk, known as the world’s only naturally golden silk and India’s first GI-tagged silk, supports nearly 2.6 lakh rearer and weaver families in Assam.
Despite its rarity and global recognition, the sector remains significantly under-monetised. Mission Senehjori seeks to bridge this value gap by creating a premium, traceable and export-oriented Muga silk economy.
