NewzVille Desk
Aligning with “The Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM)”, a National Campaign on Entrepreneurship was launched Monday by the Additional Secretary (RD).
Advisor NITI Aayog (RD&PR), Chairman NABARD and representatives of Bill & Melinda Gates Foundation, IFMR LEAD (KREA University), EDII and IIM Calcutta innovation park and SMDs/CEOs of SRLMs along with their teams participated in the event.
DAY-NRLM aims to bring a transformational change in the income levels of rural women by promoting diversified and sustainable livelihoods. Promotion of non-farm rural enterprises is a critical pathway to achieve this goal.
Over the years, several non-farm livelihood schemes including Star-up Village Entrepreneurship Programme have demonstrated successful enterprise models supported by trained community cadres.
These cadres act as grassroots-level catalysts by providing enterprise identification, start-up support, mentoring, and handholding.
The Ministry has committed to enabling at least 3 crore Lakhpati Didis from the SHG women members earning ₹1 lakh or more per annum. The scale required to meet the Lakhpati Didi goals necessitates a massive upscaling of this cadre.
The key objective of this campaign is to train and build capacity of 50,000 community resource persons (CRPs) on enterprise promotion and impart EDP training to 50 lakh SHG members of DAY-NRLM.
