NewzVille Desk
The Union Finance Minister Nirmala Sitharaman launched the nationwide awareness campaign “आपकी पूँजी, आपका अधिकार” in Gandhinagar, Gujarat today. The campaign was launched in the presence of the State Finance Minister, Kanubhai Desai.
Secretary, DFS, M. Nagaraju, Executive Director of the Reserve Bank of India, whole-time members of IRDAI, SEBI, PFRDA, along with senior officials from the Government of India, the State Government, and representatives of leading financial institutions were also present in the event.
Speaking on the occasion, the Union Finance Minister highlighted that the campaign carries a simple but powerful message that every rupee saved by citizens must return to them or their families.
The Union Finance Minister underlined the importance of the “3 A’s” — Awareness, Accessibility and Action — as the guiding principles of this campaign. Awareness aims to ensure that every citizen and community are informed about how to trace unclaimed assets. Accessibility focuses on providing simplified digital tools and district-level outreach. Action emphasizes time-bound and transparent claim settlements.
“Together, these three pillars will help bridge the gap between citizens and financial institutions, promoting community awareness and ensuring that every individual can reclaim their rightful savings with dignity and ease”, she said.
