NewzVille Desk
The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹3 lakh on VLCC Limited for publishing misleading advertisements regarding fat-loss and slimming treatments through the use of the US-FDA approved CoolSculpting procedure/machine.
Earlier, CCPA had also levied a penalty of ₹3 lakh on Kaya Limited for publishing misleading advertisements on CoolSculpting treatments.
The company’s advertisements claimed “Kaya’s Non-surgical Fat Reduction” and “Kaya brings you easy inch loss with CoolSculpting,” and even depicted misleading before-and-after images suggesting major fat loss all over the body. These claims went beyond the actual US-FDA approval and misrepresented the procedure as a weight-loss treatment.
Kaya Limited has since complied with the CCPA’s order and deposited the penalty amount.
The matter of VLCC Limited came to the notice of CCPA through a complaint and monitoring of advertisements in the slimming and beauty sector. On examination, it was found that VLCC was making exaggerated claims of drastic weight loss and inch reduction within a single session, which went far beyond the actual approval granted to the CoolSculpting machine, thereby misleading consumers.
