NewzVille Desk
The Unique Identification Authority of India (UIDAI) on Monday launched the Aadhaar mascot, a new resident-facing communication companion to simplify public understanding of Aadhaar services. The Aadhaar mascot is named as Udai (उदय). Neelkanth Mishra, Chairman UIDAI unveiled the mascot.
UIDAI chose an open and inclusive route by launching national design and name competitions on the MyGov platform. The response was overwhelming.
UIDAI received 875 entries from across the country – students, professionals, designers, etc. – each offering a unique interpretation of what Aadhaar represents to them.
A multi-tier evaluation process was adopted to ensure fairness and rigour in the selection process. What emerged from this process is a beautiful creation – that is shaped by public imagination and refined through institutional diligence.
Arun Gokul from Thrissur, Kerala bagged the first prize in the mascot design competition, Idris Dawaiwala of Pune, Maharashtra, and Krishna Sharma from Ghazipur in Uttar Pradesh were the second and third prize winners respectively.
Riya Jain of Bhopal won the first prize in the mascot name competition, followed by Idris Dawaiwala of Pune and Maharaj Saran Chellapilla of Hyderabad in the second and third position respectively.
The mascot will be helpful in making Aadhaar-related information more relatable, and people-friendly.
It will simplify communication of Aadhaar services – whether it is about updates, authentication, offline verification, selective sharing of information, new technology adoption, responsible usage and many more.
