NewzVille Desk
The Ayush Export Promotion Council (AYUSHEXCIL) observed its 4th Establishment Anniversary today in New Delhi. The council promotes exports of traditional systems of medicine and wellness products.
Since its formation, AYUSHEXCIL has undertaken several initiatives focused on capacity building of exporters, facilitation of export procedures and regulatory compliance, and the organisation of B2B meetings, international exhibitions, seminars, and outreach programmes in key overseas markets.
In a statement Anurag Vishwanath Sharma,Chairman of AYUSHEXCIL said “The council stands as a reflection of India’s strategic vision to integrate its rich traditional knowledge systems-Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, and allied healthcare systems into global trade frameworks. Our efforts remain aligned with the broader national vision of Atmanirbhar Bharat and Make in India for the World.”
“As we enter the fifth year of our journey, the Council is committed to deepening international collaborations, supporting market access through Free Trade Agreements, strengthening quality and certification frameworks, and fostering wider global acceptance of India’s traditional systems of medicine”, he added.
Exports of AYUSH and herbal products have registered a growth of 6.11 per cent, increasing from USD 649.2 million in 2023–24 to USD 688.89 million in 2024–25. Following the establishment of AYUSHEXCIL, this growth has accelerated, reflecting enhanced global outreach and rising international demand for India’s traditional medicine and herbal products.
India’s traditional medicine systems (AYUSH) have also received formal recognition in bilateral trade agreements, including the India–Oman CEPA and the India–New Zealand FTA, with dedicated annexes on health-related services and traditional medicine.
AYUSHEXCIL has been entrusted with anchoring the Ayush Quality Mark programme of the Ministry of Ayush, launched by the Prime Minister during the 2nd WHO Summit on Traditional Medicine (17–19 December 2025), marking a key milestone in strengthening quality assurance and global recognition of AYUSH products.
