NewzVille Desk
Minister of Civil Aviation, K. Rammohan Naidu, today inaugurated ‘Fare Se Fursat’, a historic initiative by India’s government-owned regional carrier, Alliance Air. Fair Se Fursat is aimed at giving passengers freedom from the stress of fluctuating airfares and promoting ease of flying in the country.
The launch event was graced by Secretary, Civil Aviation, Samir Kumar Sinha; Chairman, Alliance Air, Amit Kumar and CEO, Alliance Air, Rajarshi Sen.
Under this scheme, Alliance Air will offer a single, fixed fare that remains constant regardless of the booking date, even on the day of departure. The initiative will be implemented on a pilot basis from October 13 to December 31, 2025 across select routes, to evaluate its operational feasibility and passenger response.
Speaking on the occasion the Minister said, “The ‘Fare Se Fursat’ scheme perfectly aligns with the core principles of the UDAN scheme. Today, Alliance Air is carrying forward Prime Minister Shri Narendra Modi’s vision of democratizing aviation and making it affordable for the middle class, lower-middle class and neo-middle class.”
The static fare system eliminates uncertainty and stress associated with fluctuating airfares, ensuring predictability of costs, even for last-minute bookings.
India’s aviation market largely operates on a dynamic pricing model, where ticket prices vary in real time based on demand, seasonality and competition. While effective for revenue management, it often causes passenger frustration due to unpredictable last-minute fares.
