For the First Time through APEDA, Anthurium Flower Exported From India to which Country?

Dusmanta Behera
Dusmanta Behera - Editor-in-Chief
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NewzVille Desk

The Agricultural and Processed Food Products Export Development Authority (APEDA), in collaboration with the Department of Horticulture, Government of Mizoram, successfully facilitated the flagging off of the first consignment of Anthurium flowers from Aizawl, Mizoram, to Singapore.

Abhishek Dev, Chairman of APEDA and Ramdinliani, Special Secretary, Govt. of Mizoram, flagged off the first consignment of Anthurium flowers from Mizoram to Singapore. Officials from APEDA, the Department of Horticulture, Govt. of Mizoram, Zo Anthurium Growers Cooperative Society, IVC Agrovet Pvt. Ltd., and Veg Pro Singapore Pte. Ltd. participated in the ceremonial flag-off.

The consignment, comprising 1,024 Anthurium cut flowers (weighing 70 kg) packed in 50 corrugated boxes, was exported by IVC Agrovet Pvt. Ltd. from Aizawl, Mizoram, to Singapore via Kolkata.

Anthurium is one of the most important flowers cultivated in Mizoram, playing a vital role in driving local economic activity, particularly benefiting farmers, including women.

The flower’s cultivation has been a source of livelihood and empowerment for local communities. Mizoram also organizes the annual “Anthurium Festival,” which promotes tourism and highlights the flower’s beauty and ornamental value.

The first-ever export of Anthurium flowers from Mizoram to Singapore follows the success of the International Conclave cum Buyer-Seller Meet (IBSM) organized by APEDA in collaboration with the Government of Mizoram on 06 December, 2024, in Aizawl.

The IBSM witnessed participation from nine international buyers from countries such as Singapore, UAE, Nepal, Jordan, Oman, Azerbaijan, Russia, and Ethiopia, along with 24 domestic exporters. The event established important trade connections and market opportunities for Mizoram’s floriculture products.

India’s floriculture exports reached USD 86.62 million in FY 2023-2024. This first consignment of Anthurium flowers from Mizoram to Singapore marks a significant step toward expanding floriculture exports, particularly from the North Eastern Region.

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Dusmanta Behera
By Dusmanta Behera Editor-in-Chief
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Dusmanta Behera's pioneering experience of 26 years includes key roles at News Today Pvt Ltd, ETV Networks, Lok Sabha TV. Rajya Sabha TV, and Sansad TV. As an accredited Video Journalist for more than 15 years under MI&B, Government of India covered State Visits of Prime Minister and Vice President. Valuable Contributions include Series on "National Security" and Chamber Telecast. Key interest remains in Documentaries on Armed Forces and Travelogues.
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