NewzVille Desk
To expand the market outreach of tribal products, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a strategic partnership with Tea Trunk, a house of finest Indian tea leaves and unique blends. A Memorandum of Understanding (MoU) was signed on 17 February, 2025 marking a pivotal step in ensuring the availability of tribal products in the mainstream retail market, catering to a much bigger customer base.
The MoU was signed in the presence of Union Minister of State for Tribal Affairs Durgadas Uikey and Managing Director of TRIFED Ashish Chatterjee during the ongoing flagship event ‘Aadi Mahotsav’, being held at Major Dhyan Chand National Stadium in the National Capital from 16 to 24 February 2025.
The MoU was exchanged between TRIFED General Manager Sandeep Pahalwan andSnigdha Manchanda, Founder & CEO, Tea Trunk.
The primary objective of this collaboration is to boost the tribal economy by leveraging Tea Trunk’s market presence and providing a wider choice of products to its existing customer base.
This collaboration will ensure sustainable economic development for tribal producers and provide them with skill development and capacity-building opportunities.
The TRIFED has been organizing “Aadi Mahotsav – National Tribal Festival” to provide direct market access to the tribal master-craftsmen and women in large metros and State capitals.
The theme of the festival is “A Celebration of the Spirit of Entrepreneurship, Tribal Craft, Culture, Cuisine and Commerce”, which represents the basic ethos of tribal life.
TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through the marketing development of tribal products.
Tea Trunk is a premium tea brand based in Goa that sells unique blends of Indian tea leaves, spices, handicrafts, etc. It offers a myriad of teas such as detox and digestion, immunity boosting, calm and de-stressing, anti-ageing, weight loss, etc.
