New Delhi || 05-12-2024
Indian Council of Agricultural Research and Central Institute of Freshwater Aquaculture (ICAR-CIFA) with financial support under Pradhan Mantri Matsya Sampada Yojana (PMMSY) from Department of Fisheries, Ministry of Fisheries, Animal Husbandry & Dairying, Government of India has developed the ‘Rangeen Machhli’ app with aims to support hobbyists, farmers, and professionals in the ornamental fish industry by providing multilingual, reliable, and comprehensive information on ornamental fish care, breeding, and maintenance.
The information was given by the Minister of Fisheries, Animal Husbandry and Dairying Rajiv Ranjan Singh, in a written reply in Rajya Sabha on 4th December 20024.
The app caters to a broad audience by offering content in eight Indian languages. It seeks to promote the ornamental fish trade and encourage informed fish-keeping practices while fostering a sense of community among enthusiasts and professionals.
The objectives of the Rangeen Machli App are to provide information on popular ornamental fish species and their care, to promote local businesses through dynamic directories of aquarium shops, to enhance knowledge of ornamental aquaculture techniques, thereby empowering fish farmers and shop owners, and to serve as an educational tool for newcomers and professionals in the ornamental fish industry.
ICAR has also reported that Promoting local businesses through tools like the “Find Aquarium Shops” feature fosters economic growth in the ornamental fish industry by creating better visibility and opportunities for shop owners. It also ensures that users can access authentic and reliable aquarium products and services, reducing dependency on unverified sources. Reliable information empowers users with the knowledge to maintain healthier aquariums and make informed decisions, thus enhancing sustainability and growth in the ornamental fish trade.
